From the Director of Microsoft's Azure Services Platform Ecosystem

Brandon Watson

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Windows Phone 7 Devices

I’ve been spending a lot of time in the field with our country managers as we get ready for the coming launch of Windows Phone 7

It’s been an interesting handful of weeks.  I’ve been spending a lot of time in the field with our country managers as we get ready for the coming launch of Windows Phone 7.  That’s a post for another day.

I’m here at TechEd, and there’s a lot of talk about Windows Phone 7 devices and when they are going to be made available.  One cool thing that the team is doing is handing out coupons to event attendees redeemable for general availability devices when they start shipping.  We’re only handing out around 50 or so of these coupons, so it’s definitely not a broad distribution.  It’s meant for people who are attending sessions or wearing Windows Phone hats around the show floor.

Developer devices are also on everyone’s lips.  During the Windows Phone session yesterday, Terry Myerson (he runs engineering for Windows Phone 7) stated that we will start putting phones into select developers’ hands next month.  That’s exciting stuff.  Obviously we’re starting with the developers who have invested in the Silverlight and .NET platforms, registered at Windows Phone Marketplace and have begun building apps with the Windows Phones Developer Tools.  Specifics of the programs are TBD, but we are going to want to get phones into large ISV hands, small team hands…you name it.  We’re definitely not going to carpet bomb phones; we want to get maximum leverage for our phone distribution to developers.

Stay tuned, and go download the developer tools.  If you need inspiration about what amazing apps you can build, check out this post from Anand about the Imagine Cup winners.  And if you want to show some gumption and reach out to me directly, have at it.

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Brandon Watson is Director for Windows Phone 7. He specifically focuses on developers and the developer platform. He rejoined Microsoft in 2008 after nearly a decade on Wall Street and running successful start-ups. He has both an engineering degree and an economics degree from the University of Pennsylvania, as well as an MBA from The Wharton School of Business, and blogs at