From the Director of Microsoft's Azure Services Platform Ecosystem

Brandon Watson

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Top Stories by Brandon Watson

I was reading an article about how Google is going to change their algorithms to penalize sites that are overly optimized for SEO.  It’s no surprise to arrive at an end state where rules of a system are gamed when pecuniary gains are available. The entire SEO industry has grown up around trying to figure out how to optimize sites for Google’s black box. To ensure an improved customer experience, this action was inevitable. Paul Graham recently wrote that building a search engine was a frighteningly ambitious startup idea.  He accurately points out that the once spartan design of the Google homepage is now an overly cluttered mélange of links and ads.  PG is calling for hackers to build a better mousetrap, but what I thought of when I read his post was about Heisenberg’s uncertainty principle. You see, Google is a completely algorithmically driven enterprise. They ... (more)

Awesome SEO Opportunity

Last week was a big traffic week for me.  I had a trifecta of posts that happened to pull in a bunch of traffic, which turned me into a stats addict.  In looking at the log files, I wanted to see where the search traffic was coming from and the associated search terms.  There was one that caught my eye, and I would love to know who this person is.  The query was: declined because of sat score pe firm “pe firm” means Private Equity firm.  So this person thinks they got declined from a PE firm because of their SAT score?  I am going to go out on a limb and say the SAT score had not... (more)

Microsoft Turning Corners

Mini-MSFT is back, with a post about Microsoft turning The Corner.  It’s interesting to contrast his point of view with that of MG Siegler over at ParisLemon.  Given my own perception of  Valley bias on the part of Siegler (he is one of the new voices of TechCrunch after all), it’s great to see that we’re making progress which is being met with receptivity and not suspicion.  Further, everyone is focused on the most important beneficiaries - customers. I have to admit, since returning to the company a little over a year ago, I have had this sense that things are looking up.  Don... (more)

Building a Composite Application Using Multiple Web Services

Brandon Watson's "Many Niches" Blog What happens when your cloud provider has multiple datacenters and has the ability to move your code around based on their need (read: not your need)? One thing that any enterprise IT buyer knows how to say is “who’s throat do I choke?” When you have a composited application, who exactly are you going to be calling? The cloud providers have yet to address the myriad of problems which can, and will, arise. Just when you thought it was safe to start thinking about putting together all of those services into a composite app, the dreaded siren cal... (more)

Amazon, Google, Microsoft - Big Three Cloud Providers Examined

Brandon Watson's "Many Niches" Blog There’s been quite a bit of chatter on the web about the Azure Services Platform. Obviously I’m excited to see people talking about our new platform, especially when there is plenty of good, some bad, and some good if not somewhat rambling. There will be no shortage of guessing as to what Microsoft is “really up to” with our development efforts. I wanted to take a crack at that one, but from a completely different perspective. I want to frame the discussion centered on the motivations of the platform providers, and let that be a guide to understa... (more)